Category: Event Food Truck

Branded food vans spark curiosity among the viewers and passersby as they act as interactive mobile billboards that offer multi-sensory, unique experiences, which turn the brand engagement into delectable fun through their strategic event presence, free samples, eye-catching designs, entertainment, as well as social media sharing, which creates curiosity and excitement in addition to direct customer interaction and positive memories. 

Core strategies for curiosity

• Mobility with visual appeal: This is a dynamic and vibrant custom-wrapped culinary cruiser which serves to be an Instagrammable piece of art that travels to the areas with high traffic, such as offices, during festivals or events. They act as a rolling billboard that draws the attention of the people and sparks conversation among them. 
• Experiential marketing: These food trucks on the street offer seamless brand moments as they provide a tangible experience related to smell, taste, sights, sounds of sizzling and also staff interaction. All this creates very strong sensory memories. 
• Surprise as well as delight: It is Guerrilla Marketing. These food trucks show up unexpectedly at offices or parks offering free treat breaks to people’s mundane routines, thus making the advertised brand the highlight of somebody’s day. 
• Built-in engagement: People naturally gather around this flavour wagon, encouraging an organic atmosphere of interaction as well as fun, which is perfect for brand visibility and also word-of-mouth. 
• Entertainment in addition to giveaways: To build brand love, encourage trials and keep the customers coming back, these food trucks add several elements such as games, music, and sometimes they offer free samples with loyalty programs. 
• Social Media Amplification: The Instagrammable nature and novelty foster among the users the curiosity to share photos and videos, which in turn multiplies the brand’s reach online. 
• Strategic location: To ensure these grub hubs meet large, relevant audiences, the trucks are deployed at corporate campuses, in busy urban centres, or at major events where so many people are already present.  

How these branded food trucks work 

• Attract: The advertising food trucks excite people with the enticing aromas and their unique designs, as well as bright colours, thereby drawing the attention of people and pulling them in thereafter. 
• Interaction: The customers engage with the staff of these food trucks and place food orders, receiving a product which forms a positive and tangible connection between them. 
• Experience: The all-inclusive experience, considering the vibe, staff, and taste, thereby creates a memorable association with the brand. 
• Sharing: When customers like the food, they start appreciating it by posting photos and videos to social media, and this leads to organic buzz. 
• Loyalty: To promote repeated visits of the customers, the food truck staff offers them freebies and provides them with great experiences, which turns excitement and curiosity into brand loyalty. 

Conclusion

The branded food truck acts as an interactive, mobile billboard that delivers a great multi-sensory experience, which makes the advertised brand a delightful part of the customer’s day, thereby fostering lasting and genuine connections. Meat Mechanics, with their variety of delectable meals, offer the best food truck services for the events. Mr Sanjay Saxena earnestly works to offer the best food truck services to the people of Australia. You should try our delectable food items today and book our amazing food truck service for your next event.

Are you planning for a big event? But are you confused about the food in catering? While planning an event, the most daunting task can be food catering. Traditional catering methods have so much baggage tagged along with it. Plus, you don’t know what goes wrong and when with traditional food catering. This is why people are always on the hunt for the best catering options. The one option that is grabbing the attention of all is food truck catering. 

Food truck catering is making everyone go gaga over them. It is winning the hearts of many people. They provide you with quick services, great food variety, suitable for small and large events, add excitement, connect people, and much more. However, there are some people who still feel skeptical about choosing food trucks for catering. 

Reasons to get a food truck for your next event 

Taking charge of the food department in any event can be a big hassle. And choosing a food truck catering for it can sort out all the issues. For people who are skeptical, here are some top reasons to get food truck catering for the next event: 

• They can cater anywhere 

The best thing about hiring a food truck for catering is that they can reach anywhere. They provide a premium culinary experience to any location. Whether it is about getting to a wedding venue or a kid’s birthday party, food trucks will reach there with ease. They provide the benefit of catering at your decided location without worrying about anything. 

• Food trucks have great food options for everyone. 

It is a common belief that it is not simple to please everyone with food at an event. But with food trucks, you don’t have to fret about anything. They bring in palatable food items which will satiate the taste buds of all. However, this is hard to say about traditional catering methods. Also, with food trucks, you can customize your own menu options. Even if you are looking for vegan options, Mexican cuisine, American burgers, or any other food choices, it is simple to get with food trucks. They will make your event a big hit with their food options. 

• They are considered trucks with entertainment. 

Compared to traditional catering, food truck catering is filled with creativity and entertainment. They lighten up the atmosphere of the party or event. Plus, the funky decor, neon party signs, and the lightning of the truck add a nice element to the entire event. The lively vibe of the food trucks adds a fun element to the entire event. 

• They bring in the benefit of affordability. 

If you are planning to save some money on the catering option, then choosing food truck catering can be the best option for you. They are pocket-friendly and allow you to enjoy minimal financial burden. Moreover, the food offered by these trucks is relatively low as compared to traditional catering options. Therefore, the lower food pricing can allow you to enjoy the event and hold the chance to invest in other factors of the event. 

• Food trucks provide quick and efficient services. 

Delectable cuisine is served by food trucks but there is a lot to offer than just food. These trucks have a dedicated team of cooks which allows the guests to have an amazing team while enjoying delicious food. Moreover, the food is prepared freshly and quickly so that no one has to wait in line. Plus, the convenience of budget-friendly food options adds a cherry to the cake. 

• Your guests can enjoy better interaction. 

Food trucks have a fun vibe to them which leads to better interactions between guests. The festive party atmosphere adds different exciting elements to the entire event. Thus, renting food trucks means guests will enjoy a variety of food while having the time of their lives. People can mingle and grab their favorite food options whenever they wish. 

• They bring in beautiful aesthetics. 

There is no hidden fact that everyone is consumed by the latest trends and the Internet. The latest obsession of people taking pictures before having a meal can be the reason behind their popularity. These trucks are eye candy. They have a great aesthetic attached to them that makes them perfect for every shot. Whether it is an adult or a small kid, the aesthetics of the food trucks will attract everyone and please their eyes. The beauty of your event can be enhanced by the food trucks.

• You hold the chance to support local entrepreneurs. 

There is no greater joy than supporting local entrepreneurs with your single decision. Most food trucks are run by known faces or people living close to the neighborhood. Plus, the supply of food materials is done by local people. Overall, it is a chain of local people, and hiring one food truck can help many people. In the end, you in many ways will be supporting people doing their bit to earn a livelihood. 

Conclusion 

There is no denial about the fact that traditional catering companies are losing their charm. Shifting to the latest and most convenient food truck option can allow you to have the best event and time. There are an ample number of reasons to hire the best food trucks according to your event. You can hire Meat Mechanics that cater to every guest’s needs and will add more charm to your personal or professional event. Also, they provide the best food options, quality, and convenience. With Meat Mechanics, you don’t have to bother about your guests enjoying the delectable food or interacting with each other at the event.